"We have a distinct style to social media," says Allan Colombo, Senior Design Specialist with TpromoCom of Canton, Ohio. "We do more than just post self-serving blurbs, which can become real boring to visitors. The trick is to provide quality, interesting social content along side the customary company-oriented material."The key factor here is to put yourself in the shoes of others that happen onto your content. No one wants to read just your company-oriented social media content. Unless you provide other kinds of interesting content, they no one will visit your social media accounts.
The other aspect associated with having a viable social media program is the fact that search engines rate your website in part based on whether you do. Not only that, social media will inevitably drive more traffic to your website, in addition to the practice of good SEO (Search Engine Optimization).