Self Promotion

One of the reasons why I'm assembling a wide array of articles and information on how to promote  your business is that most Alarm Dealers, Fire Alarm Companies, and Security Integrators do what they do well, such as the installation and service of fire and security systems, but self promotion is not usually one of them. 

When I started my first alarm company is was 1976. Yes, I was a trunk slammer, as so many of us so affectionately call it. By 1977, however, I was at it full time. Promoting my company was an absolute necessity if I were to stay in business and see it grow over time. I won't go into the blood and gore, but I'll say that it was not easy. 

Because this industry has given my family and I so much, I feel compelled to give something back. The big mega-size firms don't need much of anything I can offer them, but smaller companies do. 

For that reason, I decided to make a caldron of articles available that might just help others in need of assistance. With that said, however, if you would like some additional help along the way, I would be honored and happy to assist in a hands-on manner. My contact info is as follows: 

Allan B. Colombo

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