Here's Why You Need to Hire a Credible Author

There's a lot about SEO (Search Engine Optimization) that even the best of web designers do not know. One thing that many of us working on the Web do not realize is that Google has turned its ranking efforts over to an AI (Artificial Intelligence) that knows the difference between a well written or poorly written article, just as the same AI can distinguish between a freelance writer who has absolutely no experience in whatever he or she's writing about.

The other item of news that even I found interesting is the fact that Google's AI knows the difference between small talk and immensely important information. The AI also can examine the credentials of a writer. An inexperienced freelance writer will not carry the same weight or importance as an author that has worked and writen in a specific market, such as physical security or fire protection.

"Google evaluates pages using the E.A.T. principle, which stands simply for expertise, authority and trustworthiness. This is especially true of what it calls YMYL pages or 'Your Money or Your Life.' These are pages that according to Google 'could potentially have an effect on future health, happiness, or financial stability of users'," says Travis Bliffen, author of Not All Content is Created Equal: The Value of Expert Authors in an AI-Driven Search Engine.

So what does this have to do with you, an alarm dealer, systems integrator, or fire alarm contractor? It means that the 7-cent-a-word freelance writers you often use to write your content, largely with your help, will not be seen in the same light as that which is written by long-standing, respected authors in the same industry in which you work.

A good example of this can easily be seen on the Web pages of a fire alarm contractor that hires that 7-cents-a-word freelancer instead of a 35-cents-a-word well reputable and honored author who has worked in the fire safety arena over 30 years, such as myself, Al Colombo.

I have lost a few projects to authors who charge only 7 cent a word and believe me, you can tell the difference when it comes out the other end-but it's all about money to some of us, and those individuals will always hire based on cash rather than respected and recognized quality. --Al Colombo

If you're someone in the fire or security market that is looking for quality content for your website or blog, call Al Colombo, Senior Design Specialist with TpromoCom of Canton, Ohio. A writer that is not experienced with the topic may cost less, but the quality of the content usually shows it. Call 330-956-9003, or Send an Email to Al Colombo.

About Al Colombo Allan B. Colombo is a well known writer/journalist in news print, print magazines, and Web content. Over the last 35 years he has become known for his expertise in electronic and physical security. His 35 years of experience writing in national magazines, his ability to understand high-tech security technologies, the experience he's had designing websites from ground up, combined with his associates degree in electronic engineering, position him uniquely to consult, advise, and provide a wide array of services in the online, digital marketing arena.

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