Auto-Responder Marketing

The Internet offers many affordable marketing methods using an auto responder. Here are a couple of popular ways to do it. --Al Colombo

Directory Method

Some webmasters set up a link or article directory on their website(s) on a specific industry topic. They'll place their own advertisement or banner along the top. Then they'll invite others to add their website links via a link-exchange program, listing themselves in your directory.

Or they'll invite others to submit articles that include a resource box at the bottom of each one with a link to the author’s website. This results in an increase in web traffic as sites link up across the World Wide Web. Enter “link exchange software” or “article directory software” into a favorite search engine for help with each.

Teaching a Course

Some marketers also will write a simple step-by-step instructional class in their area of expertise. Then they'll break it up into smaller portions or messages and set them up in an auto responder as email messages. They also include short ads within each message to invite sales & website visits.

They then invite website visitors to sign up through on online form or email subscription address offered through the auto responder service. As people sign up, they will learn more about the products and services through the teaching series.


Create An eZine eBook

Instead of trying to publish a small daily or weekly eZine, try publishing one large monthly eZine (similar to a monthly magazine). Use an e-book format delivered via auto responder, preferably using Adobe PDF (.pdf file).

You could have it made up of a large number of articles per issue and insert regularly featured areas throughout like inspirational quotes, industry tips, favorite sites and advice from the pros. You could also insert full-color graphics, multimedia components like audio / video file links and ads.

This strategy will enable you to charge a monthly rate, with an annual discounted package purchase. Even better yet, sell advertising spots to sprinkle in your auto responder announcements for each issue with an informational series to announce your monthly eZine to new prospects.

In closing, by using customized marketing techniques, like an eZine eBook--tailored to fit your own products and services--you can reach out and increase your website traffic and sales opportunities.

Internet marketing can mean more ways to grow your business.


Call Al Colombo for assistance: 330-956-9003 (image)

Call Al Colombo for assistance: 330-956-9003

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